Suman Bhandari | GTM & Revenue Operations

About Me

📍 Location

Hyderabad, India · Open to Remote

📧 Email

sumanac954@gmail.com

📱 Phone

+91 94368 46838

🔗 LinkedIn

linkedin.com/in/bhandari-suman

🎓 Education

MBA – BITS Pilani · B.Tech CSE – LPU

🏷 Specialties

GTM StrategyRevenue OpsMarketing OpsCRM AdminData Analytics

💡

I'm a Business Analyst with 5+ years embedded in high-growth SaaS companies. I bridge the gap between data and decision-making — giving leadership the clarity they need to move fast. I don't just build reports — I build the operational infrastructure that makes data reliable, pipelines predictable, and GTM teams fast.

What I Do

📣

Marketing Ops & Automation

Campaign ops, nurture flows, lead lifecycle management, attribution modeling, and MarTech integration across HubSpot, 6sense, and Marketo.

💰

Revenue Operations

Align sales, marketing, and CS around one source of truth. Forecasting cadences, pipeline hygiene, stage definitions, and cross-functional reporting.

⚙️

CRM Administration

Salesforce and HubSpot architecture, data cleanup, custom objects, validation rules, workflow automation, and user management at scale.

🎯

Lead Scoring & Routing

Intent-based scoring (fit + intent + engagement), territory logic, and top-of-funnel automation using 6sense, RingLead, and Qualified.

📊

GTM Reporting & Dashboards

Executive dashboards showing pipeline health, funnel conversion, campaign ROI, and revenue attribution — weekly, monthly, quarterly.

🗄️

Data Ops & SQL Analytics

BigQuery-based analysis of SFDC and marketing data. Clean, centralized datasets powering reliable, trustworthy reporting.

Key Numbers

92%

Data discrepancy reduction

40%

Reduction in manual GTM work

30%

Productivity improvement

25%

Cost reduction via automation

18%

Faster sales cycle

97%

CRM data accuracy achieved

📌

All roles are in B2B SaaS, focused on GTM, RevOps, and Marketing Operations throughout my career.

Current Role

Business Analyst – GTM & Revenue Operations

Nov 2023 — Present

Striim · SaaS Karnataka, India

Built and managed complete GTM reporting infrastructure — weekly, monthly, and quarterly leadership dashboards.
Administered the full GTM tech stack: Salesforce, HubSpot, 6sense, Qualified, ZoomInfo, RingLead, UserGems, Salesloft, Instantly.
Performed advanced SQL/BigQuery analysis of SFDC data; built centralised reporting in Looker and Google Sheets.
Led top-of-funnel scoring, routing logic, and automation improvements to accelerate qualified pipeline.
Optimised sales-stage flow through workflow automation and system enhancements.

⬇️

40% reduction in manual GTM work

⬇️

92% cut in data discrepancies

Previous Roles

▶ Analyst – Founder's Office Snovasys Software Solutions · Aug–Oct 2023

Delivered data insights directly influencing product strategy for the TimeChamp division.
Built analytical frameworks for performance tracking, user engagement, and revenue modelling.
Identified 3 new market opportunities through statistical and competitive analysis.

▶ Business Analyst Keka HR · Aug 2019 – Aug 2023

Led end-to-end CRM implementation for 100+ sales and inside sales users, improving productivity by 30%.
Conceptualised and built 25+ executive dashboards; improved sales cycle time by 18%.
Automated workflows and integrations reducing costs by 25% and raising data accuracy from 78% to 97%.
Collected data and generated MIS reports using HubSpot Analytics, Tableau, and PowerBI.
Identified, analysed, and interpreted trends in complex datasets to drive process improvements.

🏆

Awarded the Mangrove Employee Award at Keka HR for outstanding impact on sales operations.

↑ 30% productivity ↓ 18% sales cycle ↑ 97% data accuracy

💬

I don't just know these tools — I administer and optimise them at scale in live production SaaS environments.

Technical Stack

CRM & Sales Tech

Salesforce (SFDC)HubSpot CRMSalesloftInstantlyQualifiedRingLeadUserGems

GTM Intelligence

6senseZoomInfoInsightSquaredBombora

Data & Analytics

SQLBigQueryTableauPowerBILookerPythonAdvanced Excel

Strategy & Ops

GTM StrategyPipeline OpsLead ScoringKPI PlanningWorkflow AutomationAPI IntegrationsETL Pipelines

Deep Dives

▶CRM Administration — Advanced

Full Salesforce and HubSpot admin experience including custom objects, validation rules, flows, permission sets, duplicate management, and process builder to Flow migration. Led CRM rollout for 100+ users.

▶SQL & Data Engineering — Advanced

BigQuery-based analysis of SFDC data, building centralised data models, SQL views for calculated metrics, and ETL pipelines connecting marketing automation tools to data warehouses.

▶Marketing Ops & Automation — Advanced

Lead lifecycle management, scoring models (fit + intent + engagement), nurture flows, attribution modelling, and MarTech stack administration across HubSpot, 6sense, Qualified, and Instantly.

▶BI & Reporting — Advanced

Building executive dashboards in Tableau, Looker, and Google Sheets. Pipeline vintage analysis, velocity reporting, coverage ratio tracking, and board-ready revenue analytics.

📌

Every engagement is measured by business outcomes — not hours logged or reports produced.

Key Metrics

92%

Data discrepancy reduction via custom validations & automated integrations

40%

Reduction in manual GTM work through routing & automation

30%

Productivity improvement after CRM rollout for 100+ users

25%

Cost reduction through workflow automation & systems integration

18%

Faster sales cycle from 25+ dashboards & improved visibility

97%

CRM data accuracy — up from a 78% baseline

Impact Stories

▶Reduced data discrepancies by 92% at Striim

Built custom validation rules, automated integration checks, and data governance processes across Salesforce and connected MarTech tools. Eliminated bad data at the source — no new tools required, just two weeks of systematic work.

SFDC AdminValidation RulesData Ops

▶CRM implementation for 100+ users at Keka HR

Led end-to-end CRM rollout for the entire sales and inside sales team. Designed workflows, trained users, and built executive reporting used weekly by leadership. Result: 30% productivity gain, 18% faster sales cycle, 97% data accuracy.

HubSpotTableauProcess Design

▶GTM tech stack administration across 9 tools

Administered a full GTM stack (Salesforce, HubSpot, 6sense, Qualified, ZoomInfo, RingLead, UserGems, Salesloft, Instantly), improving lead routing logic and reducing manual work by 40% through targeted automation improvements.

6senseZoomInfoSalesforceSalesloft

Degrees

🏛️

MBA – Business Analytics

Birla Institute of Technology & Science (BITS), Pilani · 2021–2024 · CGPA: 7.00 · Student ID: 2021MB21655

Financial AccountingData SciencePredictive AnalyticsData VisualisationStrategic Management

🎓

B.Tech – Computer Science & Engineering

Lovely Professional University (LPU) · 2016–2020 · First Division · Reg. No: 11602685 · Cert No: 324984

Professional Certifications

✦

6sense Administrator Certification

VERIFIED

6sense Academy · Issued: November 20, 2024 · Cert No: 7c9wprphio3b

🔗 Verify Certificate ↗

🧡

HubSpot Sales Software Certification

HubSpot Academy · April 2021

📈

Sales Management Certification

October 2023

🔐

Security Awareness Training

November 2023

💻

Intro to SQL

Professional Certification

Awards

🏆

The Mangrove Employee Award — Keka HR
Awarded for outstanding performance and measurable impact on sales operations, CRM implementation, and data-driven decision making.

📝

Practical tactics from 5+ years inside SaaS GTM teams. No fluff, just what works.

All Posts

All Revenue Ops Marketing Ops GTM CRM

🚀 The SaaS GTM Ops Playbook: How to Build a Revenue Engine That Scales

Complete framework from tech stack design to pipeline reporting to lead routing — 5 years distilled.

GTM

April 2025·12 min read

📊 How to Cut CRM Data Errors by 90%+ Without Buying New Tools

Most RevOps teams blame the data. The real culprit is usually three missing validation rules and one broken workflow.

RevOps

March 2025·5 min read

🎯 The Lead Scoring Model That Actually Predicts Pipeline

Fit + intent + engagement — why most SaaS companies only use one and leave 60% of pipeline on the table.

Mktg Ops

February 2025·7 min read

⚡ Why Your GTM Reporting Is Lying to Your Sales Team

Five dashboard mistakes that make pipeline look healthy when it's not — fix them before next QBR.

GTM

January 2025·6 min read

🔧 Salesforce Cleanup: The 8-Step Process I Use Every Time

A broken SFDC org costs your team hours weekly. Here's the exact audit process that gets it clean fast.

CRM

December 2024·8 min read

📣 HubSpot vs Salesforce for Marketing Ops: An Honest Comparison

I've administered both at scale. Here's when each wins, where each breaks, and how to decide.

Mktg Ops

November 2024·9 min read

📈 Building a RevOps Dashboard That CFOs Actually Trust

Finance doesn't trust your pipeline numbers? Here's how to build a single source of truth that aligns everyone.

RevOps

October 2024·6 min read

Get In Touch

I'm actively exploring new opportunities in GTM Strategy, Revenue Operations, Marketing Ops, and Business Analytics — ideally within high-growth SaaS companies.

linkedin.com/in/bhandari-suman

📍

Location

Hyderabad, India · Open to Remote

What I'm Looking For

GTM / Revenue Operations Analyst
Marketing Operations Manager
Business Analyst – SaaS
CRM / Salesforce Administrator

🏢

Preferred industries: B2B SaaS · FinTech · HRTech · EdTech
Locations: Hyderabad · Bangalore · Remote

💼

Open to both full-time and contract/consulting engagements.